A studio that still works by hand.

ESAR CRAFTS started in 2024 with one person determined to master a craft. What began with hand-tufted rugs has grown into a creative manufacturing company built around making, teaching, and creating better ways to produce.

We still work by hand, but we’re building beyond the studio.

Our vision is to build one of Africa’s leading creative manufacturing companies. One that proves world-class products can be designed, developed, and manufactured here in Africa. That means creating exceptional products, developing practical skills, making production tools more accessible, and creating opportunities for more people to participate in the industry.

Every rug we produce, every student we train, and every product we develop is part of that bigger picture.